This course equips students with essential sales and marketing skills to excel in retail and corporate environments. It covers communication and interpersonal skills, product knowledge, customer handling, negotiation techniques, sales planning, digital marketing basics, and inventory management.

The program emphasizes practical training through role-plays, simulations, and on-the-job exposure, enabling learners to build confidence and professionalism.

Course Module include following Topics

1. Advanced Computer

• Fundamental of Computer
• MS Office
• Excel and PowerPoint
• Google Drive
• Mail Writing

2. English

• Basic Grammar
• Tenses
• Active and Passive Voice
• Speaking Activity
• Writing Skills
• Role Plays
• Extempore & Debates
• Group Discussion
• Picture Description
• Pitches

3. Sales & Marketing

• Knowledge of Marketing
• Concepts of Marketing
• Types of Market
• Consumer Behaviour
• Sales Pitch
• Sales Process
• Types of Sales Managers
• Customer Relationship Management (After-Sales)
• Resolving Customer Queries
• Pending Payment Collection
• Customer Feedback
• Retail Sales

4. Digital Marketing

• Introduction to Digital Marketing
• Online Marketing
• Website Planning
• Online Display Advertisement
• Search Engine Optimization (SEO)
• Introduction to Search Engine Advertising
• Introduction to Social Media Marketing
• Email Marketing
• Affiliate Marketing
• Strategic Partnership

5. Basics of Accounting

• Basic Accounting Terminologies
• Types of Accounts
• Ledgers
• Golden Rules of Accounts
• Different Types of Journal Entries
• Types of Books (Sales, Purchase, Payment, Contra, etc.)
• Types of Bills